Fostering branding campaign

One of my favourite campaigns, it is so rewarding to know that being the sole creative has made a difference to young children in Swindon.  The brief was to pull together an offline and online visual campaign to drive enquires and reach out to potential foster carers.  Products included: handbook, postcards, social media assets, pull up banners, website assets, email newsletters and a cinema advert, all produced within budget.  I tested concepts of images and messaging with targeted focus groups of current foster carers and social workers. The theme that resonated with was 'Superhero'. To date evaluation through the website and social media has bought in hundreds of enquiries. Working with local businesses I created digital toolkits so the campaign did not become diluted.